His role is to further the role of Education in the society by establishing strong linkages with civil societies and non profit organizations like UNESCO, CII, FICCI etc. His role is to guide and channelise the educational resources within the company for the benefit of the society with the main objective of improving the educational set-up within the country and abroad. It also requires him to be a support for all the departments in the organization which seek his guidance and assistance in all the critical issues affecting the organization